Ecommerce PPC Advertising That Drives Real Results
Every dollar you spend on Amazon ads should move the needle—profitably. MAK E‑Partners manages your PPC with rigorous research, smart campaign architecture, and relentless optimization so every penny works toward your growth targets and margin goals.
Strategy First: Deep Research & Planning
Before we launch a single ad, we build the strategy that will guide it.
- Keyword Universe Development: Seed, long‑tail, and competitor‑derived terms mapped by intent (discovery, consideration, conversion).
- Market & Competitor Audit: Who owns the top placements, what they bid on, pricing posture, review strength, and content quality.
- Seasonality & Demand Signals: Promotional calendars, historical peaks, and timing for launches.
- Profit Model & Targets: ACOS/TACoS guardrails, contribution margin by ASIN, and break‑even vs. scale thresholds.
- Retail Readiness Check: Inventory, Buy Box stability, content quality, price competitiveness—because ads can’t fix a leaky product page.
This research becomes your PPC blueprint—what to bid on, what to ignore, and how to win sustainably.
Campaign Creation: Built to Win (and Scale)
We structure campaigns to match your goals and the way customers actually shop.
- Sponsored Products: The conversion workhorse. Single‑keyword “alpha” campaigns for proven winners; “beta” campaigns for harvesting new terms.
- Sponsored Brands: Brand lift and cross‑sell. Store Spotlight, headline variants, and Video to capture high‑intent traffic
- Sponsored Display: Product/category targeting, competitor conquesting, and retargeting to recover carts and views.
- Goal‑Based Architecture: Launch, Scale, Defend, and Retain campaigns with distinct bids, budgets, and KPIs.
- Creative That Converts: Polished copy, compelling value props, and brand‑consistent visuals that align with your Store and A+ Content.
- Budget Mapping: Priority allocation across hero ASINs, seasonals, and new launches, with caps to protect efficiency.
Result: clean structure, clear data, easier control—so we can optimize fast and with precision.
Ongoing Optimization: Make Every Penny Perform
Optimization isn’t a weekly toggle—it’s continuous.
- Search Term Harvesting: Promote converting queries to exact match; add negatives to block waste.
- Bid Refinement: Placement bid adjustments (Top of Search, Product Pages), dynamic bids, and margin‑aware floors/ceilings.
- Dayparting & Pacing: Shift spend to hours that convert; protect budgets from early‑day burn.
- Budget Reallocation: Move dollars from stagnating ad groups to high‑return opportunities in real time.
- ASIN‑Level Controls: Pause ads on low‑stock or Buy Box‑at‑risk products; defend bestsellers with tighter targets.
- Page & Offer Sync: Align ads with coupons, deals, and price moves to lift conversion and reduce ACOS.
- Keyword Expansion: Systematic testing of new long‑tails and category/product targets to keep growth compounding.
Our mandate: cut waste, push winners, and keep the flywheel spinning.
Measurement That Matters
We build reporting around the KPIs that actually drive revenue and profit
- Core Efficiency: ACOS, ROAS, TACoS, conversion rate, click‑share, and cost per add‑to‑cart.
- Profit Signals: Contribution margin after ad spend by ASIN; blended performance across branded + non‑branded traffic.
- Brand Growth: New‑to‑brand (where applicable), repeat purchase indicators, Store traffic and pathing.
- Testing Cadence: Clear hypotheses, A/B schedules for creatives and headlines, and documented learnings that roll into the next sprint.
You get clear visibility and recommendations—not just data dumps.
How We Protect Your Spend
Guardrails are built into every account we manage.
- Strict Negative Keywording: Remove irrelevant queries quickly to stop drip‑loss.
- Margin‑Aware Bidding: Bids set against contribution goals, not vanity volume.
- Inventory & Buy Box Safeguards: Automatic pauses and budget throttles when retail readiness slips.
- Budget Reallocation: Move dollars from stagnating ad groups to high‑return opportunities in real time.
- Placement Discipline: Only pay premiums where the math works (and proves it).
- Budget Caps & Escalation Paths: Spend unlocks are earned by performance, not hope.
Efficiency isn’t an outcome; it’s a system.
Launch, Scale, Defend: Our Playbooks
We build reporting around the KPIs that actually drive revenue and profit
- Launch: Aggressive but controlled exposure on the most relevant terms, rapid harvesting, and creative testing in the first 14–21 days.
- Scale: Broaden exact match, expand product/category targets, test Sponsored Brands Video, and reinvest surplus ROAS into high‑return segments.
- Defend: Protect branded terms, top ASINs, and key categories; run product‑targeting to block competitor encroachment and lift basket size.
Each phase has clear KPIs and stop‑loss rules to keep spend disciplined.
Why MAK E‑Partners for Amazon PPC?
Listings are where the sale happens — and getting them right requires both creativity and strategy. At MAK E-Partners, we combine marketplace insight, brand-building expertise, and proven optimization methods.
Research‑Led
Strategy before spend—always.
Brand‑Forward
Creative and messaging that reinforce who you are, not just what you sell.
Transparent
Clean structure, clear reports, and specific next steps every cycle.
With MAK E-Partners, your listings won’t just appear on Amazon. They’ll stand out, rank higher, and convert more customers.
